My Story

Who is behind the brand?

Wessel Rietveld (Founder):

2008-2013 | Youth Academy Player – at FC Utrecht

2014-2017 | Dutch Amateur Leagues – Played at the highest amateur levels in the Netherlands

2017-2020 | College Soccer in the U.S.

Injury Setback – Suffered a meniscus and PCL tear, leading me to transition from playing to business.

2019-Present | Dutch Boot Collector – Founded Dutch Boot Collector,

2024 | Pureplay Sports – Launched Pureplay Studs,

Football has shaped my journey—now, I’m dedicated to helping others find the best gear to perform at their highest level.

Turning Football Boot Challenges into Solutions.

Football Studs From First hand Boot Enthusiasts.

Hi, I’m Wessel Rietveld, and football has been a major part of my life for as long as I can remember. I had the privilege of playing at a high level, spending my youth years developing my skills at FC Utrecht until I turned 17. Like many players, I was always searching for the gear that could help me perform at my best.

Over the years, I built up a collection of boots with metal studs—high-quality and designed for soft ground and wet pitches. However, in most European countries, artificial turf has become the standard, making these boots rarely usable. Many of them were left in the back of my closet after just one or two matches.

This wasn’t just my problem. Through my work with Dutch Boot Collector, I realized that many players faced the same issue. They invested in premium boots that couldn’t be used to their full potential. This inefficiency and waste sparked the idea for a solution.

That’s why I created Pureplay Studs. With Pureplay, we’ve designed versatile, high-quality studs that allow you to adapt your boots for multiple surfaces, maximizing their usability and value. This innovation ensures that your gear can perform wherever the game takes you.

Pureplay Studs are built with the same dedication and passion that have driven my football journey. They’re here to help you make the most of your equipment while keeping the sport we love both practical and sustainable. Let’s elevate the game, together.

A Must have for every Football Player that doesn't want to get injured.

  • 6/8MM round shaped studs

    Designed to use on Artificial (Turf) and firm ground Undergrounds.

  • Nylon Material

    Extremely light and comfortable in use (and good looking).

  • All Day Comfort + affordable (€29.95)

    Never be uncomfortable anymore with Iron studs and harsh undergrounds.